Most contractors burn a significant portion of their ad budget on irrelevant clicks that never become customers. We fix that. Our approach focuses on precise targeting, negative keywords, and conversion tracking — not impressions or click-through rates.
No percentages of spend. No setup fees. No long-term contracts. Flat-rate management, month to month.
Broad targeting, weak search terms, missing negatives, generic landing pages, and poor conversion tracking can quietly drain a budget. We tighten campaigns around the services, locations, and lead types that actually matter.
For smaller local accounts, the best setup is often focused search campaigns, presence-based service-area targeting, careful keyword control, and landing pages built around one clear action.
Campaign management is 10% setup and 90% ongoing optimization. Here's what's in every engagement.
Tight keyword targeting, comprehensive negative keywords, and service-specific ad copy from day one.
Weekly reviews, bid adjustments, search term mining, and ad copy testing.
Conversion-focused landing pages and CRO recommendations for the traffic we're sending.
Every lead tracked back to the keyword, ad and landing page that created it.
Plain-English reports on what ran, what worked, what's next. No jargon.
Direct access to the person managing your account — not a rotating cast of reps.
Most new clients see measurable improvement within 30 days. Not because we're magicians — because we actually do the work most agencies skip.
Across local-service accounts from roofing to HVAC to legal.
Qualified eyeballs on client offers across Search and Local Services.
Revenue attributed to the campaigns we've built and run.
John Potter Media works from Jacksonville, NC and supports local businesses, contractors, and service-area companies across Onslow County, the Crystal Coast, and the Cape Fear region.
Web design, SEO, local SEO, and Google Ads for Jacksonville and Onslow County.
Lead-focused websites and search visibility for Wilmington-area businesses.
Marketing support for local businesses between Jacksonville and Wilmington.
Web design and SEO for coastal businesses, contractors, and service companies.
Local SEO and conversion-focused sites for Swansboro-area businesses.
Marketing systems for service businesses across Jacksonville and nearby towns.
Web design, SEO, Google Ads, and lead generation for North Carolina contractors.
Lead-generation strategy for contractors in Jacksonville and Onslow County.
Contractor marketing for New Bern, Craven County, and nearby markets.